A2 Construction: Movie Poster Final

A2 Construction: The Woods Movie Poster

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A2 Research and Planning: Movie Poster Questionnaire Results

I handed my questionnaire out to a sample of sixteen to twenty year olds. In order to get some honest feedback on my movie magazine, I have completed this study before construction of my cover begins so that I can make necessary changes to suit my target audience.

I used a sample size of twenty people, all between the ages of sixteen and twenty. I separated my sample size into groups of four and put examples of our work on separate tables. The students were given five minutes to fill out an individual questionnaire on my magazine cover before they moved on to assess my movie poster. This is my first attempt at a movie magazine cover.

What is your gender?


Ten males and ten females answered my questionnaire. This gives me an even distribution of boys and girls, whilst my target audience for my movie is predominantly male, my movie caters for females too. It will give me an even and fair series of results.


Does my poster look professional?


Sixteen respondents thought that my poster looked professional and authentic. My qualitative results show that they thought the greyscale suited the genre, the font was suitable, the image looked professional and the credits at the bottom looked authentic.


Would you feel more or less inclined to see the movie that this poster featured?


Thirteen of the respondents felt that they would feel more inclined to watch the movie after seeing the poster. Reasons they gave for this were that it was mysterious with the image of the woods with no human activity and wanted to know what it was about. Reasons for those who replied that they wouldn’t want to see the movie said that the poster was too dull to drab their attention. However, the majority believed that the poster promoted the movie well and suited the genre.


Which features do you like about my movie poster?



This question was multi optional which is why I have thirty six answers. Winning the majority vote is the image, reasons for this being that it was simple yet worked really well and the angle and greyscale effect looked mysterious. Second was font, reasons being that it looked menacing and sited the genre. The layout was praised for its simplicity and authentic looking credits. The colour scheme appealed to the respondents as although it greyscale, it works with the poster.


Which features do you dislike about my poster?


This question was also multi optional and received thirty responses. The most unpopular feature of the poster is the colour scheme, some thinking that it is too dark and dull. This is followed by the layout, arguing that the layout is too simple and it doesn’t grab their attention.

I will make the necessary alterations to my product to suit the answers to this questionnaire.

A2 Construction: Poster Idea 2

I decided not to use this poster as the colour scheme used makes the image appear too dark. Although this allows the white and grey text to stand out the image is too dull and uninteresting to use for my poster. The trees are slightly blurred so the poster doesn’t look professional.

A2 Construction: Poster Idea 1

I decided not to use this poster as the image is far too dark and dull. The text effectively stands out but features in the image are hard to see. Although it fits with the ‘eeriness’ of the genre I don’t think the poster is fitting for my film poster.

A2 Research and Planning: Semiotic Analysis of Stir of Echoes

Stir of Echoes is a supernatural horror / thriller released in the United States in 1999, starring Kevin Bacon and directed by David Koepp. The film is loosely based on the novel of the same name by Richard Matheson.

The colour scheme used in this poster consists of black, brown tones and white. The image is shot in sepia tone which denotes nostalgia and the image appears older than what it is. The slash effect across the poster enhances the old fashioned portrayal of the film. This is commonly used in supernatural thrillers to create a sense of eeriness and of the supernatural.

The image is a low angle shot of some stairs and a person’s legs standing at the top, which creates a shadow all the way down them. The shadow and the lack of a face on the dark figure denotes the unknown and mystery. The use of stairs in the image has connotations with a journey to find whatever’s at the bottom of them. This subtly foreshadows the outcome of the movie. This is emphasised by the tagline ‘some doors weren’t meant to be opened’ which suggests that what the figure finds at the bottom of the stairs is imperative to the film. The tagline attracts consumers by leaving them wondering what is behind the door.

The font used is bold and the white contrasts against the shadows in the image, the effect of this is to make the title stand out on the poster. The same font is used for the actor’s name at the top of the poster.

A2 Research and Planning: Film Poster Image Edits

This was my original image before using Photoshop to change it to black and white and increase the brightness by 52. I decided to use a black and white image as I wanted to emphasise the eeriness.

This is the edited version used in my film poster:

A2 Research and Planning: Movie Poster Image Edits 3

For this image I have increased the brightness by 56 and contrast by 10. This allows the features in the image to stand out.

A2 Research and Planning: Movie Poster Image Edits 2

For this image I enhances the brightness by 67 and contrast by 15. The trees and floor are now a lot more visible.

A2 Research and Planning: Movie Poster Image Edits 1

I converted this image to gray scale and increased the brightness by 10. However, the image is still too dark to properly make out what it is.